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Here is where the dilemma comes in. As a creator in the 21st century, the way to reach an audience and share one’s work is definitely through social media. Otherwise, one tends to exist in a vacuum. Even if a creator’s email list is impressively long, the way to attract more subscribers is to share on social media. The same goes for creators with short email lists. In order to grow that email list, one has to share on social media.